MY.GAMES mobile game Rush Royale has been downloaded over 50 million times since its launch in 2020, making it the #1 game in the Tower Defense Strategy genre by the number of installs, according to data.ai (formerly AppAnnie).
Rush Royale was created by the in-house team IT Territory, offering players constant content updates and innovative in-game mechanics. Rush Royale also became the company’s second highest-performing game by revenue in 2022, earning $102 mln, which is a 76% growth YoY.
Rush Royale, a strategy tower defense game that boasts elements of a collectible card game, has enjoyed steady growth since its release at the end of 2020. The past two years have seen the team significantly improve its monetization techniques, successfully combining gameplay with various profit opportunities for players. At its recent New Year’s event, these efforts helped contribute to Rush Royale setting a new record for daily revenue after bringing in more than $1 mln on its launch day.
In February 2023, the team will introduce major content and technical updates to the game, which will include the introduction of new heroes and talents for legendary pawns, as well as balance changes to pawns and a revised game items system.
Alexander Enin, Head of MY.GAMES’ in-house team IT Territory, said:
“Our team is delighted that Rush Royale has become one of MY.GAMES’ flagship games. Since its launch in 2020, we have managed to achieve excellent results by capturing the hearts of millions of users around the world. What started off as a project developed during the pandemic, with a team of developers working fully remotely, has since expanded fourfold in size into a 120-strong team. We constantly experiment and innovate with various game mechanics to combine fun, depth, transparency, and predictability, helping to ensure an entertaining gaming experience and keep users interested in the game for longer periods. This year, we’re preparing a great number of updates, in-game events, and much more”.
Rush Royale is IT Territory’s first PvP mobile game — before that, the studio worked mostly with PvE games. Gameplay centers around defending a castle from waves of enemies, with players given the opportunity to build their defense using unique heroes from a replenishable deck of cards. Each card has its own characteristics and abilities, and by collecting and combining cards, the player improves the available heroes and fights in PvE and PvP battles.
