War Robots Achieves $1 Billion in Lifetime Revenue

MY.GAMES is happy to announce that War Robots, a PvP tactical shooter made by in-house studio Pixonic, has earned $1 billion dollars in gross lifetime revenue from all platforms. 

After 10 years of stable growth, War Robots crossed an important threshold and entered the billion-dollar club. According to data.ai, less than 100 of all mobile games in history earned $1 billion in revenue. It’s important to note that from 2016, more than 150 thousand mobile games were released in the USA alone, not including hyper-casual titles. That makes the mobile game market extremely saturated.

“This milestone reflects not only the enduring appeal of War Robots but also MY.GAMES’ commitment to creating high-quality, engaging gaming experiences that resonate with a global audience,” said Elena Grigorian, CEO of MY.GAMES. “Reaching $1 billion in lifetime revenue is a testament to the dedication of the War Robots development team and the innovative strategies we’ve employed to stay competitive in an ever-evolving market. It highlights the power of combining robust live operations, consistent content updates, and a deep understanding of our players' preferences. As we celebrate this achievement, we remain focused on sustaining growth and delivering exceptional gaming experiences to our players.”

A big part of War Robot’s success is its vibrant and ever-growing community. Over the years, around 300 million people have installed the game on all platforms — and, in 2024, up to 4.7 million of them play monthly, with a daily user count of up to 690 thousand. 

Device-wise, mobile has been the biggest contributor compared to PC and brought in 95% of installs and 94% of revenue. There are more than three times as many Android users as iOS players among the War Robots audience — 212 million versus 70 million, respectively. At the same time, the revenue from each platform is almost equal — $455 million on Android and $442 million on iOS.

Content-wise, fresh content distributed through in-game events consistently performs the best, accounting for a significant portion of revenue. To stay relevant and engaging for players for over a decade, the team has focused heavily on content and live operations. Each year, the developers release around 100 new content units — including robots, pilots, and weapons — and on average 9 events.