Rush Royale, the #1 game in the Tower Defense Strategy genre (according to data.ai) from MY.GAMES, has now surpassed over 63 million installs and $230 million in revenue since its 2020 launch. In June, the game achieved new records, recording 1.14 million Daily Active Users (DAU) and more than 6 million Monthly Active Users (MAU).
The game’s recent collaboration with Jake Paul, released at the end of May, has boosted Rush Royale to its highest level of player engagement, with launch day seeing 76,000 users online at the same time and a more than 20% increase in DAU in the US, its largest market.
The first two weeks of the two-month long Jake Paul campaign featured the Champion Rumble event, where players could earn event tokens that could be used to unlock rewards. The main prize was fragments that could be used to upgrade to the new epic hero, Jake Paul. This epic hero is still available for all players to earn by other means until July 29th, after which – if earned – the hero will remain in their collection. To date, 1.5 million players have received the Jake Paul hero, with 73 million fights played since the campaign launch.
"The mobile gaming industry has evolved, adopting PC game practices of community-building and regular content updates. Drawing on our rich expertise in PC titles, MY.GAMES is now applying these strategies to our mobile games, creating strong brands and engaging experiences," said Vladimir Nikolsky, CEO of MY.GAMES. "We aim to create conceptually interesting marketing campaigns that involve influencers in the development of fan-oriented content, which actively engages their audience. Rush Royale is showing great results, with high interest and engagement from players, confirming that we have chosen the right direction for further growth at a time when capturing players' attention is increasingly challenging."
Rush Royale is a PvP mobile game where gameplay centers around defending a castle from waves of enemies. Players are given the opportunity to build defenses using unique heroes from a replenishable deck of cards, each of which has its own characteristics and abilities. By collecting and combining cards, players improve the available heroes and fights in PvE and PvP battles.
Rush Royale is available on both Android and iOS platforms, with the Jake Paul event running until July 29th.
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