MY.GAMES, a leading international video game developer and publisher, announces double growth of its hit title Rush Royale in South Korea following the success of the ‘Defending Requires Strategy’ campaign launched in February 2024. Player engagement has grown by 80%, reaching 100,000 Monthly Active Users, and the project’s revenue has also seen a 60% growth.
The campaign ‘Defending Requires Strategy’ featured a major collaboration with The Squid Game Star Heo Sung-Tae and famous comic actor Ko Kyu-Pil, spanning the Lunar New Year and Valentine's Day celebrations. It included short videos in the signature Rush Royale style with the two actors, along with special in-game activities for players, which received a very positive response from the player community in South Korea.
"We're thrilled to witness such remarkable player engagement and enthusiasm for Rush Royale. The positive feedback from our players is truly heartwarming, and we're incredibly grateful for their support and love for the game,” said Ruslan Almukhametov, CMO Rush Royale at MY.GAMES. "South Korea is one of the top markets for Rush Royale, and we’ve prepared a lot of exciting content for our players’ community - stay tuned! Our team is dedicated to delivering an exceptional gaming experience, and we're excited for players to dive into what's in store for Rush Royale.”
Rush Royale, a strategy tower defense game that boasts elements of a collectible card game, achieved record player engagement in 2023 with over 73 million installs, cementing its position as the №1 game in the Tower Defence Strategy genre, according to data.ai. The game successfully combines engaging gameplay with various profit opportunities for players, enjoying significant updates and events throughout a year.
Rush Royale is available to play on both the Android and iOS platforms.
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