The experienced industry veterans join the premium department of MY.GAMES as Marketing Director and Creative Director respectively.
MY.GAMES, the leading video game developer and publisher headquartered in Amsterdam, The Netherlands, is proud to announce that Mario Gerhold and Jan-Eric Lauble have joined its Premium Games Division, which is responsible for developing and publishing high-quality PC and console titles. Mario Gerhold will take on the role of Global Brand & Marketing Director, while Jan-Eric Lauble will serve as Creative Director.
"We are thrilled to welcome Mario and Jan-Eric to our Premium Games Division. They bring a wealth of expertise and passion to their roles, and they will be instrumental in shaping and growing our premium portfolio. We have ambitious plans for the future, and we are confident that with their contribution, we will achieve our goals and deliver high-quality products to our global audience. More news about our future activities will be shared soon," said Eugenio Vitale, Director of Premium Games Division.
Mario Gerhold, with over 23 years of gaming industry experience, joins MY.GAMES. He has held roles at CDV as a Producer and within Koch Media / PLAION. As the first games marketeer at their HQ, he established and led marketing teams for the Deep Silver label and headed the GSA marketing for leading Games Industry publishers for over a decade. Later, he returned to Global Brand and Marketing efforts for Deep Silver, Prime Matter, and partner games, overseeing marketing, PR, community, event, and creative teams. At MY.GAMES, he will drive the global marketing strategy and execution for the new Premium Games Division, while also supporting Distribution and BizDev.
"I'm truly excited to join the Premium Games Division and collaborate with such outstanding teams. Our passion for building, whether it's shaping entire labels or crafting innovative game franchises, drives me. Games, gamification, and players' enthusiasm fuel our passion. With a 360° approach and a robust network of partners, my transition has been seamless, and we are eager to unveil more details soon. Stay tuned!" - Mario Gerhold, Global Brand & Marketing Director of Premium Games Division.
Jan-Eric Lauble has been in the gaming industry for over 20 years, working in development and publishing for Deep Silver as Lead Game Designer working on franchises like Metro, Dead Island, and Saints Row. As Creative Director, Jan-Eric will support our developers in realising their full creative potential. With his extensive experience from the publishing side, he is uniquely equipped to help build our portfolio around high-quality, visionary projects.
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