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The game continues its momentum with $1 million in monthly revenue recorded in July and $7.5 million in lifetime revenue.
MGVC Publishing, a mobile publishing branch of MY.GAMES, is celebrating a new milestone for Fable Town, a merge-3 title developed by Reef Games Studio. In July, the game surpassed $1 million in monthly revenue, reflecting strong growth and sustained players’ interest. Since its global launch in late-2024, the game has reached 2.3 million installs, generated over $7.5 million in lifetime revenue, and is ranked among the top 10 by monthly in-app revenue in the merge-3 genre, according to Sensor Tower.
“It’s incredibly rewarding to see Fable Town continue to grow and resonate with players,” said Nikita Matsokin, Executive Director at MGVC. “This success is a testament to the strong partnership we’ve built with Reef Games Studio and the shared commitment to creating meaningful, high-quality experiences. We’re just getting started — and we look forward to supporting the game’s ongoing evolution to continue delivering a fun and dynamic experience for players.”
While already enjoying significant success, the game has yet to celebrate its first anniversary this September. To mark the occasion, special rewards and new features will be introduced, including a three-week anniversary event featuring unique prizes.
MGVC Publishing empowers developers with fair, shared-revenue partnerships that drive growth while preserving IP ownership. MGVC Publishing leverages advanced tools such as Business Intelligence and Predictive ROI Analytics to optimize user acquisition efforts and provide actionable insights. Developers benefit from 360-degree support, including expertise in operations, monetization, and game design, all delivered through a comprehensive publishing playbook.
Fable Town is available to play on the Android and iOS platforms.
