Fable Town Celebrates Its First Anniversary with 3M Installs, $9M Revenue, and Three Weeks Of Festivities

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MGVC Publishing, the mobile publishing branch of MY.GAMES, is celebrating the first anniversary of Fable Town, a merge-3 title developed by Reef Games Studio. In just one year since its global release, the game has reached 3 million installs, generated $9 million in lifetime revenue, and achieved over $1 million in monthly revenue in both July and August. Fable Town has also surpassed 500,000 monthly active users (MAU) and 100,000 daily active users (DAU), and ranks #2 by installs in the merge-3 genre as of August 2025, according to Sensor Tower.

To mark this milestone, players are invited to join the Anniversary of Magic, a special three-week event dedicated to the game’s first anniversary, running until October 2.

“We’re incredibly grateful to our players for making Fable Town’s first year such a success, and it’s truly rewarding to see such a strong community forming around the game,” said Eugene Bratkov, CEO at Reef Games Studio. “This milestone is a result of the close partnership with MGVC Publishing and our shared vision of creating fun, memorable experiences for the players. We’re excited to keep building on this success together and to continue growing the adventure alongside our players.”

The Anniversary of Magic event brings a festive twist to gameplay, offering players an extended opportunity to take part in exciting quests and unlock valuable rewards. Participants will take on a variety of tasks — from progressing through the main storyline and special events to opening chests, completing orders, and more. Each quest varies in type, difficulty, and duration, ensuring that both new and experienced players will find plenty of challenges to enjoy.

With the anniversary update, Fable Town is also introducing an exciting new Wizard Collection feature. Players can collect and upgrade Wizards from the beloved Fable Town universe by merging and opening Wizard Boxes. The Wizards are not just for show: they bring fresh gameplay experiences by helping players remove special obstacles and earn greater rewards. 

Fable Town is available to play on the Android and iOS platforms.